Obviously, you know what they are looking for based on the keyword they are typing: Cell Phones and cell phone information. And listen up bucko, those visitors will type in CellPhones.com day in and day out, whether you advertise the site or not, just so long as you pay the $10/year registration fee.
Quality has not effect on your site’s traffic. Banners and pop ups have no negative effect on traffic. A high price range product will not deter traffic. The quality of the site content won’t even stop traffic coming. The reason is that the actual domain name is that powerful that it alone will send your site traffic. I would highly recommend that you would do the opposite though to get better conversions.
Direct Navigation occurs when somebody types in the dot com site directly into the search box and this type in traffic accounts for half of all internet traffic. Obviously most people are typing in the search engine names like Google, but even so 20% are not. Earlier on in the year I was at a seminar in Las Vegas and we dealt we the influence of user habits on traffic and I really learned just how important this new found knowledge was going to make me a whole load of money.
1) 31% of all searches are done in the address bar. 2) 28% of all address lookups are done in the search bar. The fact is, we Domainers make our bread and butter because nobody ever really learned how to use the Internet, it’s all been through trial and error. That probably explained why “yahoo.com” was our number one searched term;)
So what’s CellPhones.com worth anyway? About 125,000 hot responsive visitors a month! And what are they worth, pray tell? Well, if you park the page and get paid on click revenue, it might be worth $15,000 - $30,000 a month… just based on type-in traffic. If you were offsetting the cost of advertising for an affiliate promotion, a click for a term like “cell phones” might go for buck or so, so you’d come out ahead by over six figures per month.
And if you own a store that actually sells cell phones? Well lordy lord, you just hit the holy grail because CellPhones.com may be able to generate $2 - $3 million dollars per year in increased sales, especially because of the massive credibility the domain gives you. All of which make CellPhones.com a seven figure domain. The bottom line is that domains are more than simply a place to stick your site or a name you can resell for a profit. Investment-grade keyword domains are the very basis for an e commerce powerhouse that can pay you dividends and provide income until you sell the site.

