“Once a social operating system takes over a country, it’s like it becomes the native language of that country.” A prominent venture capitalist made that remark referring to the new world conqueror, Facebook, the online social network that’s rapidly replacing MySpace and Friendster as the cool new website to converge and express yourself in cyberspace.
Before we discuss just how to market to the Facebook crowd, let’s look a little deeper at exactly what Facebook means to the internet. In other words, why are mammoth marketers like Google and Microsoft fighting so hard for a place within Facebook’s lucrative online world?
Two words: a lot. Already taking hold as the top social networking site in North America and Western Europe, Facebook is moving on to conquer the globe. But with Facebook also exemplifying the endless possibilities of Web 2.0 / Web 3.0 and the semantic web, popularity is only half the story. Facebook simply IS the future of cyberspace.
The reason why Microsoft, Google and Yahoo! have all battled for a piece of Facebook, with Microsoft paying a big two hundred and forty million dollar bill for their victory, is that these companies see Facebook’s use of its own operating system within its website instead of the computer’s own OS such as Windows as the next Big Thing.
Internet users also recognize Facebook’s uniqueness, and are responding to it in droves. It started when Facebook invited outside companies and developers to create tools for Facebook in exchange for a share in the advertising revenues. That was in May, 2007.
Over the next six months, Facebook users have been introduced to over five thousand new free applications - every day there are new “toys” and ways to share information with friends. With this massive array of things to do, and such a mellow environment in which to do it, it’s not surprising an average of two hundred thousand new users are joining Facebook every day.
So the users are there, and their numbers are growing. As a marketer, you’re no doubt wondering, “How do I reach these Facebook users? I don’t have Microsoft’s hundreds of millions to spend. I don’t have the technological know-how to develop a killer app of my own. What can I do to cash in?” Believe it or not, you don’t have to do anything except run your business as you normally do, while a special automated system does all the work for you.
That system is Stealth Friend Bomber, Facebook Edition - a Facebook Bot that will hook you up with over fifty million new potential customers. You’ll be marketing yourself to the biggest, hottest gathering in the virtual world as the Stealth Friend Bomber’s Facebook Friend Adder automatically generates Mass Facebook Friend Pokes, Requests and Messages.
Facebook is the new language of the internet - and Stealth Friend Bomber, Facebook Edition is the kind of Facebook marketing software you need in order to speak that language.