Concept of Viral Marketing and How Can You Make Profits
Viral Marketing in fact is one of the best way to make a lot of sales – and is one of the best way to sell a product or service. It is also one of the best way to sell as an affiliate in case you don’t have your own product.
The way of viral marketing works allow you to get a huge impact on your marketing campaign, even you don’t have a big list, or a lot of money to put into an advertising project.
First of all, let’s go over exactly what viral marketing is. According to Wikipedia, “Viral Marketing refers to marketing techniques that use preexisting social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. Viral promotions may take the form of video clips, interactive Flash games, advergames, images, or even text messages.”
But that sounds a little complicated, don’t you think? To break it down into plain English, basically Viral Marketing is just a way of getting a bunch of people to tell other people about something you’ve created to build a buzz about your product or service. And by passing it around to other people, it builds social proof. Sometimes you get lucky and the more it’s passed around the more it takes on a life of its own.
“Free Hugs” video on YouTube is a perfect example. Millions of people has viewed it, and the music – a song written by a group called the “Sick Puppies”. That video was not originally in intention for the launching of their singing career but it create a big impact. That video – and the story behind it went viral and caught the attention – and the hearts – of people all over the world. It even spawned a movement that is still going on.
You may thing that you might not able to create a huge impact such as the “Free Hugs” video in the example, but if you are willing to spend a certain amount of time to do some research on your market and your target audience, you can make a very successful viral marketing campaign of your own.
So what kind if thing is mostly go viral? Definitely video. Actually, if you look at the most of the internet marketing “gurus” recently, you will see that all of them are heavily using videos to boost their product launches and generate a viral marketing campaign. But if you don’t have the capability to make videos, you can go with the older materials – “special reports”, podcasts, white paper, and even case studies all have a ability to “go viral” and attract a lot of people interested in what you are saying – and finally sell.
In order to make a successful viral marketing campaign, the most important is you should find a right mix of media, marketing and audience. The targeted audience should be interested in what you have to say, and make sure the way you’re saying and the way you’re going to bring their attention should be tested carefully. If you prepare these three things right, you’re on the right track to be a winner of the race, and the next marketing campaign will definitely go viral too.
Tags: Viral Marketing
